This is the album cover for Wiley's debut album, "Playtime Is Over" and was released in 2003.

There is no obvious use of ICT within the cover, and it isnt a common convention of how an album cover should look, as there is no writing- such as a title or artist name- but there have been a fair few album covers before this that only hosted a picture, such as Pink Floyd's "Dark Side of the Moon".

The shot used for the photograph is an establishing shot- which are used to set the scene. black often has connotations of mourning, so the idea of the climbing frame and childrens' toys around wiley being painted black, and wiley himself dressed in black could represent the 'death' of his childhood, also it could be a message to the audience (being every other grime artist that has slewed him, as 'back in the day' grime artists would write bars about each other, and would reply to others through EPs and mixtapes) that there's no time for games any more- as this is one of the first grime albums to become mainstream, so things have to become serious.

'In At The Deep End' is the 2005 debut mainstream album for the group Roll deep.

The idea of creating themselves as monsters from the cover, and even on the music video for 'The Avenue' could be a representation of what growing up on the streets of Bow has done to them, having to inflict fear on others to recieve respect in an area where you have to be cautious when turning a corner on the street for the fear of dangers that some people threaten.

The faces are similar to that of African tribal masks of demons, which could represent Roll Deep's respect for their African roots, and they are bringing it to the streets.